THROW BACK 70'S
THROW BACK 80'S
THROW BACK 90'S
Virginia Lottery Throw Back Decades
The Throw Back Decades campaign for The Virginia Lottery consists of three spots representing the 1970’s, 80’s and 90’s. The goal of the campaign is to attract new and younger players to participate in the most recent Virginia Lottery scratcher games. The campaign was co-directed by Sunny Zhao and Ryan Bosworth, and shows iconic throwback moments from each decade. The live action was shot by Sunny Zhao, the animations and graphics were designed and executed in house, and the original music scores were composed and recorded in house with homegrown Virginia artists.