Virginia Lottery Grillin' Season Campaign
This campaign promotes the new summertime Grillin’ Season scratch off tickets from The Virginia Lottery. Dreams Factory Director and Cinematographer Sunny Zhao combined efforts with Director Michael Chaves to produce four thirty second commercials, plus viral videos. The commercials feature actors dressed in meat costumes avoiding avid grillers on the chase. The spots were filmed over a period of one week in various locations with a cast and crew over one hundred.