Virginia Lottery "Grillin' Season"


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Virginia Lottery Grillin' Season Campaign

This campaign promotes the new summertime Grillin’ Season scratch off tickets from The Virginia Lottery. Dreams Factory produced four thirty second commercials plus viral videos for the campaign. The commercials feature actors dressed in meat costumes avoiding avid grillers on the chase. The spots were filmed over a period of one week in various locations with a cast and crew over one hundred.